Game industry TV advertising keeps sliding down

Game industry TV advertising keeps sliding down

Although estimated TV ad spend slightly increased from the previous 30-day period, the gaming industry saw a 22.26% decline in total ad impressions from mid-May to mid-June vs. mid-April to mid-May. PlayStation overtook Nintendo as the most-seen brand, and together...
4 Tips for Better Display Advertising During COVID-19

4 Tips for Better Display Advertising During COVID-19

Like most online advertising channels, I have seen my clients shift how they’re using the Google Display Network to help them implement their evolving marketing strategies during the pandemic. I know each account is different, and our approach to optimization should...