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7 Novel Ways to Use the Windows 10 Game Bar

The Game bar is software that comes with Windows 10 to help support and improve your video game experience. Its first purpose was for screenshots and recording videos, but Microsoft has continued to expand on its features through updates. Now, the Game bar can do a lot more and it …

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Game industry TV advertising keeps sliding down

Although estimated TV ad spend slightly increased from the previous 30-day period, the gaming industry saw a 22.26% decline in total ad impressions from mid-May to mid-June vs. mid-April to mid-May. PlayStation overtook Nintendo as the most-seen brand, and together the two accounted for nearly 80% of the industry’s total …

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Spin Master ramps its game business as toys go digital

Toy maker Spin Master grew to a value of $2 billion with TV shows like Paw Patrol and toys like Air Hogs drones. But as shelter-in-place orders persist during the pandemic, the Toronto company is expanding into digital businesses, including games. Fredrik Loving joined recently as executive vice president of …

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